BRAND’S® Activmove is a health supplement that soothes joint discomforts and supports healthy joints. To raise awareness of the product and its benefits, we put OneFM DJs Glenn Ong and the Flying Dutchman to the test in our ‘Got the Moves‘ dance challenge.
For the challenge, we produced a video series that brings the duo to the dance studio as they manoeuvre their way through different dance genres from k-pop to ballet – emphasising the effectiveness of BRAND’S® Activmove for joint mobility. The videos were shared widely across social media and the campaign was also advertised on OneFM’s radio airwaves as well as through out-of-home posters.
