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<h1 class="title entry-title ">Bridgestone Tyres: Safety in Every Moment</h1>
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<li class="meta author vcard"><span class="author-name fn">by <a href="/author/aloysius/" title="Posts by aloysius" rel="author">aloysius</a></span></li>
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<time class="entry-date published" datetime="2021-07-28T05:06:54+00:00" content="2021-07-28">July 28, 2021</time><time class="updated" datetime="2021-07-30T06:32:59+00:00">July 30, 2021</time>
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<h2 class="wp-block-post-title">Bridgestone Tyres: Safety in Every Moment</h2>
<h5>With all the top tire models in the market being extremely similar in terms of specifications and performance, Bridgestone had to go with a different message to compete with the market leaders. Thus, we focused our marketing effort on making Bridgestone synonymous with ‘safety’.</h5>
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<h4>Brand Awareness Campaigns</h4>
<p>Campaigns include the <strong>VIP on-board campaign</strong> which made people think about safety through focusing on the well-being of they and their loved-ones. For example, the video below, ‘Here comes the Bride’ uses the story of a Indian and Chinese elderly couple to strike an emotional connection with consumers.</p>
<p>We also gave out ‘VIP on board’ decals to drivers to promote the importance of safety and at the same time gain on-ground exposure for Bridgestone.</p>
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<h4>Social Media Content</h4>
<p>Campaigns include the <strong>VIP on-board campaign</strong> which made people think about safety through focusing on the well-being of they and their loved-ones. For example, the video below, ‘Here comes the Bride’ uses the story of a Indian and Chinese elderly couple to strike an emotional connection with consumers.</p>
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<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_run-flat.jpg" alt="" class="wp-image-42" srcset="/wp-content/uploads/2021/07/bridgestone_social_run-flat.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px"><figcaption>Run-flat technology</figcaption></figure></div>
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<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_child-restraint.jpg" alt="" class="wp-image-43" srcset="/wp-content/uploads/2021/07/bridgestone_social_child-restraint.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px"><figcaption><meta charset="utf-8">un-flat technology</figcaption></figure>
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<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1.jpg" alt="" class="wp-image-51" srcset="/wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px"><figcaption><meta charset="utf-8">un-flat technology</figcaption></figure>
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<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive.jpg" alt="" class="wp-image-52" srcset="/wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px"><figcaption><meta charset="utf-8">
<em>un-flat technology</em></figcaption></figure>
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<h4>Seasonal Campaigns</h4>
<p>Throughout the year, we took advantage of seasonal events to promote the brand. During Hari Raya for example, we ran a campaign on ‘Get Your Car Raya-Ready’. We created content around DIY decorations for the car, preparing your car for the long drive back to your hometown etc. and at the same time reminded consumers that the most important aspect of getting their car Raya-ready was to ensure that it was safe. There was a tire safety checklist people could fill out and get discounts off purchasing a set of tires.</p>
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