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<title>Forbidden Hill: Romancing Southeast Asia</title>
<link>/2021/07/29/forbidden-hill-romancing-southeast-asia/</link>
<comments>/2021/07/29/forbidden-hill-romancing-southeast-asia/#respond</comments>
<dc:creator><![CDATA[aloysius]]></dc:creator>
<pubDate>Thu, 29 Jul 2021 05:54:34 +0000</pubDate>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">/?p=93</guid>
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<div class="wp-block-ugb-container ugb-container ugb-437a951 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-437a951 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-437a951-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-437a951-content-wrapper"><h2 class="wp-block-post-title">Forbidden Hill: Romancing Southeast Asia</h2>
<h5>With all the top tire models in the market being extremely similar in terms of specifications and performance, Bridgestone had to go with a different message to compete with the market leaders. Thus, we focused our marketing effort on making Bridgestone synonymous with ‘safety’.</h5>
<div class="wp-block-ugb-divider ugb-divider ugb-bf0a8f6 ugb-divider--v2 ugb-divider--design-dots ugb-main-block"><style>.ugb-bf0a8f6 .ugb-divider__dots{width:10% !important;margin-left:0 !important;margin-right:auto !important}.ugb-bf0a8f6 .ugb-divider__dot{background-color:var(--paletteColor1,#0000ff) !important;height:7px !important;width:7px !important}.ugb-bf0a8f6 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-bf0a8f6.ugb-divider{margin-top:60px !important;margin-bottom:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><hr class="ugb-divider__hr"/><div class="ugb-divider__dots" aria-hidden="true"><div class="ugb-divider__dot"></div><div class="ugb-divider__dot"></div><div class="ugb-divider__dot"></div></div></div></div></div>
<h4>Brand Awareness Campaigns</h4>
<p>Campaigns include the <strong>VIP on-board campaign</strong> which made people think about safety through focusing on the well-being of they and their loved-ones. For example, the video below, ‘Here comes the Bride’ uses the story of a Indian and Chinese elderly couple to strike an emotional connection with consumers.</p>
<p>We also gave out ‘VIP on board’ decals to drivers to promote the importance of safety and at the same time gain on-ground exposure for Bridgestone.</p>
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<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="534" src="/wp-content/uploads/2021/07/lasalle_web_desktop_4-1024x534.jpg" alt="" class="wp-image-130" srcset="/wp-content/uploads/2021/07/lasalle_web_desktop_4-1024x534.jpg 1024w, /wp-content/uploads/2021/07/lasalle_web_desktop_4-300x157.jpg 300w, /wp-content/uploads/2021/07/lasalle_web_desktop_4-768x401.jpg 768w, /wp-content/uploads/2021/07/lasalle_web_desktop_4.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<div class="wp-block-kadence-column inner-column-1 kadence-column_8acaaf-28"><div class="kt-inside-inner-col">
<p>a</p>
<p></p>
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="535" src="/wp-content/uploads/2021/07/lasalle_web_desktop_2-1024x535.jpg" alt="" class="wp-image-128" srcset="/wp-content/uploads/2021/07/lasalle_web_desktop_2-1024x535.jpg 1024w, /wp-content/uploads/2021/07/lasalle_web_desktop_2-300x157.jpg 300w, /wp-content/uploads/2021/07/lasalle_web_desktop_2-768x401.jpg 768w, /wp-content/uploads/2021/07/lasalle_web_desktop_2.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<div class="wp-block-columns">
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<figure class="wp-block-image size-large img-border"><img loading="lazy" width="683" height="1024" src="/wp-content/uploads/2021/07/forbidden-hill_photography_1-683x1024.jpg" alt="" class="wp-image-109" srcset="/wp-content/uploads/2021/07/forbidden-hill_photography_1-683x1024.jpg 683w, /wp-content/uploads/2021/07/forbidden-hill_photography_1-200x300.jpg 200w, /wp-content/uploads/2021/07/forbidden-hill_photography_1-768x1152.jpg 768w, /wp-content/uploads/2021/07/forbidden-hill_photography_1-1024x1536.jpg 1024w, /wp-content/uploads/2021/07/forbidden-hill_photography_1.jpg 1200w" sizes="(max-width: 683px) 100vw, 683px" /></figure>
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<figure class="wp-block-image size-large img-border"><img loading="lazy" width="683" height="1024" src="/wp-content/uploads/2021/07/forbidden-hill_photography_2-683x1024.jpg" alt="" class="wp-image-115" srcset="/wp-content/uploads/2021/07/forbidden-hill_photography_2-683x1024.jpg 683w, /wp-content/uploads/2021/07/forbidden-hill_photography_2-200x300.jpg 200w, /wp-content/uploads/2021/07/forbidden-hill_photography_2-768x1152.jpg 768w, /wp-content/uploads/2021/07/forbidden-hill_photography_2-1024x1536.jpg 1024w, /wp-content/uploads/2021/07/forbidden-hill_photography_2.jpg 1200w" sizes="(max-width: 683px) 100vw, 683px" /></figure>
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<div class="wp-block-kadence-column inner-column-1 kadence-column_60efd2-85"><div class="kt-inside-inner-col" style="background:#f40202">
<p>hello</p>
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<div class="wp-block-column">
<figure class="wp-block-image size-large img-border"><img loading="lazy" width="523" height="1024" src="/wp-content/uploads/2021/07/forbidden-hill_social_feed-1-523x1024.jpg" alt="" class="wp-image-103" srcset="/wp-content/uploads/2021/07/forbidden-hill_social_feed-1-523x1024.jpg 523w, /wp-content/uploads/2021/07/forbidden-hill_social_feed-1-153x300.jpg 153w, /wp-content/uploads/2021/07/forbidden-hill_social_feed-1-768x1503.jpg 768w, /wp-content/uploads/2021/07/forbidden-hill_social_feed-1-785x1536.jpg 785w, /wp-content/uploads/2021/07/forbidden-hill_social_feed-1.jpg 1000w" sizes="(max-width: 523px) 100vw, 523px" /></figure>
</div>
<div class="wp-block-column">
<figure class="wp-block-image size-large img-border"><img loading="lazy" width="523" height="1024" src="/wp-content/uploads/2021/07/forbidden-hill_social_ad-523x1024.jpg" alt="" class="wp-image-104" srcset="/wp-content/uploads/2021/07/forbidden-hill_social_ad-523x1024.jpg 523w, /wp-content/uploads/2021/07/forbidden-hill_social_ad-153x300.jpg 153w, /wp-content/uploads/2021/07/forbidden-hill_social_ad-768x1503.jpg 768w, /wp-content/uploads/2021/07/forbidden-hill_social_ad-785x1536.jpg 785w, /wp-content/uploads/2021/07/forbidden-hill_social_ad-1047x2048.jpg 1047w, /wp-content/uploads/2021/07/forbidden-hill_social_ad.jpg 1200w" sizes="(max-width: 523px) 100vw, 523px" /></figure>
</div>
</div>
<div class="wp-block-ugb-container ugb-container ugb-f204333 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-f204333 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-f204333-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-f204333-content-wrapper">
<h4>Social Media Content</h4>
<p>Campaigns include the <strong>VIP on-board campaign</strong> which made people think about safety through focusing on the well-being of they and their loved-ones. For example, the video below, ‘Here comes the Bride’ uses the story of a Indian and Chinese elderly couple to strike an emotional connection with consumers.</p>
</div></div></div></div></div></div>
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="682" src="/wp-content/uploads/2021/07/forbidden-hill_photography_3-1024x682.jpg" alt="" class="wp-image-118" srcset="/wp-content/uploads/2021/07/forbidden-hill_photography_3-1024x682.jpg 1024w, /wp-content/uploads/2021/07/forbidden-hill_photography_3-300x200.jpg 300w, /wp-content/uploads/2021/07/forbidden-hill_photography_3-768x512.jpg 768w, /wp-content/uploads/2021/07/forbidden-hill_photography_3.jpg 1400w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<div class="wp-block-ugb-container ugb-container ugb-1e16155 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-1e16155 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-1e16155-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-1e16155-content-wrapper">
<h4>Social Media Content</h4>
<p>Campaigns include the <strong>VIP on-board campaign</strong> which made people think about safety through focusing on the well-being of they and their loved-ones. For example, the video below, ‘Here comes the Bride’ uses the story of a Indian and Chinese elderly couple to strike an emotional connection with consumers.</p>
</div></div></div></div></div></div>
<div class="wp-block-ugb-columns ugb-columns ugb-21628bf ugb-columns--design-grid ugb-columns--columns-4 ugb-main-block"><style>.ugb-21628bf > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:2.00fr 2.00fr !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-columns__item ugb-21628bf-content-wrapper">
<div class="wp-block-ugb-column ugb-column ugb-8c7fefd ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-8c7fefd-column-wrapper"><div class="ugb-column__content-wrapper">
<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_run-flat.jpg" alt="" class="wp-image-42" srcset="/wp-content/uploads/2021/07/bridgestone_social_run-flat.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption>Run-flat technology</figcaption></figure></div>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-fcd1802 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-fcd1802-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_child-restraint.jpg" alt="" class="wp-image-43" srcset="/wp-content/uploads/2021/07/bridgestone_social_child-restraint.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption><meta charset="utf-8">un-flat technology</figcaption></figure>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-bd6a65b ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-bd6a65b-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1.jpg" alt="" class="wp-image-51" srcset="/wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption><meta charset="utf-8">un-flat technology</figcaption></figure>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-f9e9a03 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-f9e9a03-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive.jpg" alt="" class="wp-image-52" srcset="/wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption><meta charset="utf-8"><em>un-flat technology</em></figcaption></figure>
</div></div></div></div></div>
</div></div></div></div>
<div class="wp-block-ugb-container ugb-container ugb-5e06ef5 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-5e06ef5 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-5e06ef5-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-5e06ef5-content-wrapper">
<h4>Seasonal Campaigns</h4>
<p>Throughout the year, we took advantage of seasonal events to promote the brand. During Hari Raya for example, we ran a campaign on ‘Get Your Car Raya-Ready’. We created content around DIY decorations for the car, preparing your car for the long drive back to your hometown etc. and at the same time reminded consumers that the most important aspect of getting their car Raya-ready was to ensure that it was safe. There was a tire safety checklist people could fill out and get discounts off purchasing a set of tires.</p>
</div></div></div></div></div></div>
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="/wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-1024x683.jpg" alt="" class="wp-image-57" srcset="/wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-1024x683.jpg 1024w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-300x200.jpg 300w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-768x512.jpg 768w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<div class="wp-block-ugb-container ugb-container ugb-d055ff0 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-d055ff0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-d055ff0-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-d055ff0-content-wrapper">
<p>During Hari Raya for example, we ran a campaign on ‘Get Your Car Raya-Ready’. We created content around DIY decorations for the car, preparing your car for the long drive back to your hometown etc. and at the same time reminded consumers that the most important aspect of getting their car Raya-ready was to ensure that it was safe. There was a tire safety checklist people could fill out and get discounts off purchasing a set of tires.</p>
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<wfw:commentRss>/2021/07/29/forbidden-hill-romancing-southeast-asia/feed/</wfw:commentRss>
<slash:comments>0</slash:comments>
</item>
<item>
<title>BRAND’S® Activmove: Get Your Moves Back</title>
<link>/2021/07/29/brands-activmove-get-your-moves-back/</link>
<comments>/2021/07/29/brands-activmove-get-your-moves-back/#respond</comments>
<dc:creator><![CDATA[aloysius]]></dc:creator>
<pubDate>Thu, 29 Jul 2021 04:34:41 +0000</pubDate>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">/?p=89</guid>
<description><![CDATA[Brand’s Activmove is a health supplement that soothes joint discomforts and supports healthy joints. To raise brand awareness, we worked with OneFM DJs Glenn Ong and the Flying Dutchman. Got the Moves dance challenge. For the challenge, we produced a video series that brings the duo to the dance studio and taking on different dance… <a href="/2021/07/29/brands-activmove-get-your-moves-back/" class="" rel="bookmark">Read More »<span class="screen-reader-text">BRAND’S® Activmove: Get Your Moves Back</span></a>]]></description>
<content:encoded><![CDATA[
<h4>Brand’s Activmove is a health supplement that soothes joint discomforts and supports healthy joints. To raise brand awareness, we worked with OneFM DJs Glenn Ong and the Flying Dutchman. Got the Moves dance challenge. </h4>
<figure class="wp-block-image size-large"><img loading="lazy" width="723" height="1024" src="/wp-content/uploads/2021/08/brands-activmove_poster-723x1024.jpg" alt="" class="wp-image-542" srcset="/wp-content/uploads/2021/08/brands-activmove_poster-723x1024.jpg 723w, /wp-content/uploads/2021/08/brands-activmove_poster-212x300.jpg 212w, /wp-content/uploads/2021/08/brands-activmove_poster-768x1087.jpg 768w, /wp-content/uploads/2021/08/brands-activmove_poster-1085x1536.jpg 1085w, /wp-content/uploads/2021/08/brands-activmove_poster-1447x2048.jpg 1447w, /wp-content/uploads/2021/08/brands-activmove_poster.jpg 1600w" sizes="(max-width: 723px) 100vw, 723px" /></figure>
<p>For the challenge, we produced a video series that brings the duo to the dance studio and taking on different dance genres – from k-pop to ballet – while emphasising the effectiveness of the product in allowing your joints to move freely. The videos were shared widely across social media and the campaign was also advertised on OneFM’s radio airwaves as well as through out-of-home posters.</p>
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<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="576" src="/wp-content/uploads/2021/08/brands-activmove_all-hyped-up-1024x576.jpg" alt="" class="wp-image-545" srcset="/wp-content/uploads/2021/08/brands-activmove_all-hyped-up-1024x576.jpg 1024w, /wp-content/uploads/2021/08/brands-activmove_all-hyped-up-300x169.jpg 300w, /wp-content/uploads/2021/08/brands-activmove_all-hyped-up-768x432.jpg 768w, /wp-content/uploads/2021/08/brands-activmove_all-hyped-up.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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<div class="wp-block-column">
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="576" src="/wp-content/uploads/2021/08/brands-activmove_hiphop-1024x576.jpg" alt="" class="wp-image-546" srcset="/wp-content/uploads/2021/08/brands-activmove_hiphop-1024x576.jpg 1024w, /wp-content/uploads/2021/08/brands-activmove_hiphop-300x169.jpg 300w, /wp-content/uploads/2021/08/brands-activmove_hiphop-768x432.jpg 768w, /wp-content/uploads/2021/08/brands-activmove_hiphop.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>
</div>
<div class="wp-block-columns">
<div class="wp-block-column">
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="576" src="/wp-content/uploads/2021/08/brands-activmove_kpop-1024x576.jpg" alt="" class="wp-image-547" srcset="/wp-content/uploads/2021/08/brands-activmove_kpop-1024x576.jpg 1024w, /wp-content/uploads/2021/08/brands-activmove_kpop-300x169.jpg 300w, /wp-content/uploads/2021/08/brands-activmove_kpop-768x432.jpg 768w, /wp-content/uploads/2021/08/brands-activmove_kpop.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div>
<div class="wp-block-column">
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="576" src="/wp-content/uploads/2021/08/brands-activmove_latin-1024x576.jpg" alt="" class="wp-image-552" srcset="/wp-content/uploads/2021/08/brands-activmove_latin-1024x576.jpg 1024w, /wp-content/uploads/2021/08/brands-activmove_latin-300x169.jpg 300w, /wp-content/uploads/2021/08/brands-activmove_latin-768x432.jpg 768w, /wp-content/uploads/2021/08/brands-activmove_latin.jpg 1280w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
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]]></content:encoded>
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</item>
<item>
<title>LASALLE College of the Arts: Web Makeover</title>
<link>/2021/07/28/lasalle-college-of-the-arts-website/</link>
<comments>/2021/07/28/lasalle-college-of-the-arts-website/#respond</comments>
<dc:creator><![CDATA[aloysius]]></dc:creator>
<pubDate>Wed, 28 Jul 2021 16:03:04 +0000</pubDate>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">/?p=61</guid>
<description><![CDATA[LASALLE is the leading contemporary arts institution in Singapore. Its website needed to reflect its groundbreaking nature and functions as it’s student recruitment, news updates and research publications. We overhauled the site from design to information architecture and UX functionality. Design Concept The design of the site revolves around the theme of ‘glass shards’. The… <a href="/2021/07/28/lasalle-college-of-the-arts-website/" class="" rel="bookmark">Read More »<span class="screen-reader-text">LASALLE College of the Arts: Web Makeover</span></a>]]></description>
<content:encoded><![CDATA[
<h5>LASALLE is the leading contemporary arts institution in Singapore. Its website needed to reflect its groundbreaking nature and functions as it’s student recruitment, news updates and research publications. We overhauled the site from design to information architecture and UX functionality.</h5>
<div style="height:40px" aria-hidden="true" class="wp-block-spacer"></div>
<figure class="wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube ticss-81b33eb3 wp-embed-aspect-16-9 wp-has-aspect-ratio"><div class="wp-block-embed__wrapper">
<div class="nv-iframe-embed"><iframe loading="lazy" title="LASALLE Website Concept Video" width="1200" height="675" src="https://www.youtube.com/embed/K6asRNGWdJE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></div>
</div><figcaption>LASALLE website concept video</figcaption></figure>
<h4>Design Concept</h4>
<p>The design of the site revolves around the theme of ‘glass shards’. The irregular shards are reminiscent of the school campus’ unique architecture and logo, while functions an apt description for the art it produces – shattering norms and a reflection of the artist.</p>
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="864" src="/wp-content/uploads/2021/07/lasalle_website_design-concept-1024x864.jpg" alt="" class="wp-image-63" srcset="/wp-content/uploads/2021/07/lasalle_website_design-concept-1024x864.jpg 1024w, /wp-content/uploads/2021/07/lasalle_website_design-concept-300x253.jpg 300w, /wp-content/uploads/2021/07/lasalle_website_design-concept-768x648.jpg 768w, /wp-content/uploads/2021/07/lasalle_website_design-concept.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<div class="wp-block-columns">
<div class="wp-block-column">
<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="629" src="/wp-content/uploads/2021/07/lasalle_website_concept_facade.jpg" alt="Lasalle Facade" class="wp-image-66" srcset="/wp-content/uploads/2021/07/lasalle_website_concept_facade.jpg 1000w, /wp-content/uploads/2021/07/lasalle_website_concept_facade-300x189.jpg 300w, /wp-content/uploads/2021/07/lasalle_website_concept_facade-768x483.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption>Irregular panels on the school’s facade</figcaption></figure>
</div>
<div class="wp-block-column">
<figure class="wp-block-image size-full"><img loading="lazy" width="677" height="497" src="/wp-content/uploads/2021/07/lasalle_website_concept_logo.jpg" alt="" class="wp-image-67" srcset="/wp-content/uploads/2021/07/lasalle_website_concept_logo.jpg 677w, /wp-content/uploads/2021/07/lasalle_website_concept_logo-300x220.jpg 300w" sizes="(max-width: 677px) 100vw, 677px" /><figcaption>The LASALLE logo</figcaption></figure>
</div>
</div>
<h4>UX Considerations</h4>
<p></p>
<div class="wp-block-ugb-columns ugb-columns ugb-21628bf ugb-columns--design-grid ugb-columns--columns-4 ugb-main-block"><style>.ugb-21628bf > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:2.00fr 2.00fr !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-columns__item ugb-21628bf-content-wrapper">
<div class="wp-block-ugb-column ugb-column ugb-8c7fefd ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-8c7fefd-column-wrapper"><div class="ugb-column__content-wrapper">
<div class="wp-block-image img-border"><figure class="aligncenter size-large"><img loading="lazy" width="1024" height="621" src="/wp-content/uploads/2021/07/lasalle_system_colours-1024x621.jpg" alt="" class="wp-image-69" srcset="/wp-content/uploads/2021/07/lasalle_system_colours-1024x621.jpg 1024w, /wp-content/uploads/2021/07/lasalle_system_colours-300x182.jpg 300w, /wp-content/uploads/2021/07/lasalle_system_colours-768x466.jpg 768w, /wp-content/uploads/2021/07/lasalle_system_colours.jpg 1485w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-fcd1802 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-fcd1802-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-large img-border"><img loading="lazy" width="1024" height="621" src="/wp-content/uploads/2021/07/lasalle_system_grid-1024x621.jpg" alt="" class="wp-image-70" srcset="/wp-content/uploads/2021/07/lasalle_system_grid-1024x621.jpg 1024w, /wp-content/uploads/2021/07/lasalle_system_grid-300x182.jpg 300w, /wp-content/uploads/2021/07/lasalle_system_grid-768x466.jpg 768w, /wp-content/uploads/2021/07/lasalle_system_grid.jpg 1485w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-bd6a65b ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-bd6a65b-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-large img-border"><img loading="lazy" width="1024" height="621" src="/wp-content/uploads/2021/07/lasalle_system_typography-1024x621.jpg" alt="" class="wp-image-74" srcset="/wp-content/uploads/2021/07/lasalle_system_typography-1024x621.jpg 1024w, /wp-content/uploads/2021/07/lasalle_system_typography-300x182.jpg 300w, /wp-content/uploads/2021/07/lasalle_system_typography-768x466.jpg 768w, /wp-content/uploads/2021/07/lasalle_system_typography.jpg 1485w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-f9e9a03 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-f9e9a03-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-large img-border"><img loading="lazy" width="1024" height="621" src="/wp-content/uploads/2021/07/lasalle_system_filter-bars-1024x621.jpg" alt="" class="wp-image-73" srcset="/wp-content/uploads/2021/07/lasalle_system_filter-bars-1024x621.jpg 1024w, /wp-content/uploads/2021/07/lasalle_system_filter-bars-300x182.jpg 300w, /wp-content/uploads/2021/07/lasalle_system_filter-bars-768x466.jpg 768w, /wp-content/uploads/2021/07/lasalle_system_filter-bars.jpg 1485w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
</div></div></div></div></div>
</div></div></div></div>
<div class="wp-block-ugb-container ugb-container ugb-5e06ef5 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-5e06ef5 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-5e06ef5-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-5e06ef5-content-wrapper">
<h4>Seasonal Campaigns</h4>
<p>Throughout the year, we took advantage of seasonal events to promote the brand. During Hari Raya for example, we ran a campaign on ‘Get Your Car Raya-Ready’. We created content around DIY decorations for the car, preparing your car for the long drive back to your hometown etc. and at the same time reminded consumers that the most important aspect of getting their car Raya-ready was to ensure that it was safe. There was a tire safety checklist people could fill out and get discounts off purchasing a set of tires.</p>
</div></div></div></div></div></div>
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="/wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-1024x683.jpg" alt="" class="wp-image-57" srcset="/wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-1024x683.jpg 1024w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-300x200.jpg 300w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-768x512.jpg 768w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
<div class="wp-block-ugb-container ugb-container ugb-d055ff0 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-d055ff0 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-d055ff0-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-d055ff0-content-wrapper">
<p>During Hari Raya for example, we ran a campaign on ‘Get Your Car Raya-Ready’. We created content around DIY decorations for the car, preparing your car for the long drive back to your hometown etc. and at the same time reminded consumers that the most important aspect of getting their car Raya-ready was to ensure that it was safe. There was a tire safety checklist people could fill out and get discounts off purchasing a set of tires.</p>
</div></div></div></div></div></div>
]]></content:encoded>
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</item>
<item>
<title>Bridgestone Tyres: Safety in Every Moment</title>
<link>/2021/07/28/bridgestone-tyres-my/</link>
<comments>/2021/07/28/bridgestone-tyres-my/#respond</comments>
<dc:creator><![CDATA[aloysius]]></dc:creator>
<pubDate>Wed, 28 Jul 2021 05:06:54 +0000</pubDate>
<category><![CDATA[Uncategorized]]></category>
<guid isPermaLink="false">/?p=1</guid>
<description><![CDATA[]]></description>
<content:encoded><![CDATA[
<div class="wp-block-ugb-container ugb-container ugb-437a951 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-437a951 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-437a951-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-437a951-content-wrapper"><h2 class="wp-block-post-title">Bridgestone Tyres: Safety in Every Moment</h2>
<h5>With all the top tire models in the market being extremely similar in terms of specifications and performance, Bridgestone had to go with a different message to compete with the market leaders. Thus, we focused our marketing effort on making Bridgestone synonymous with ‘safety’.</h5>
<div class="wp-block-ugb-divider ugb-divider ugb-bf0a8f6 ugb-divider--v2 ugb-divider--design-dots ugb-main-block"><style>.ugb-bf0a8f6 .ugb-divider__dots{width:10% !important;margin-left:0 !important;margin-right:auto !important}.ugb-bf0a8f6 .ugb-divider__dot{background-color:var(--paletteColor1,#0000ff) !important;height:7px !important;width:7px !important}.ugb-bf0a8f6 .ugb-inner-block{text-align:left}@media screen and (min-width:768px){.ugb-bf0a8f6.ugb-divider{margin-top:60px !important;margin-bottom:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><hr class="ugb-divider__hr"/><div class="ugb-divider__dots" aria-hidden="true"><div class="ugb-divider__dot"></div><div class="ugb-divider__dot"></div><div class="ugb-divider__dot"></div></div></div></div></div>
<h4>Brand Awareness Campaigns</h4>
<p>Campaigns include the <strong>VIP on-board campaign</strong> which made people think about safety through focusing on the well-being of they and their loved-ones. For example, the video below, ‘Here comes the Bride’ uses the story of a Indian and Chinese elderly couple to strike an emotional connection with consumers.</p>
<p>We also gave out ‘VIP on board’ decals to drivers to promote the importance of safety and at the same time gain on-ground exposure for Bridgestone.</p>
</div></div></div></div></div></div>
<div id="fb-root"></div>
<script async="" defer="" crossorigin="anonymous" src="https://connect.facebook.net/en_GB/sdk.js#xfbml=1&version=v11.0&appId=418404665600310&autoLogAppEvents=1" nonce="uog5lqUS"></script><div><div style="height:0; padding-bottom:56.25%; position:relative"><div class="fb-video" data-href="https://www.facebook.com/BridgestoneTyreMalaysia/videos/2001655676773684/" data-width="1200" data-show-text="false" style="height:100%; width:100%; position:absolute; top:0; left:0"></div></div></div>
<div class="wp-block-ugb-container ugb-container ugb-1e16155 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-1e16155 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-1e16155-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-1e16155-content-wrapper">
<h4>Social Media Content</h4>
<p>Campaigns include the <strong>VIP on-board campaign</strong> which made people think about safety through focusing on the well-being of they and their loved-ones. For example, the video below, ‘Here comes the Bride’ uses the story of a Indian and Chinese elderly couple to strike an emotional connection with consumers.</p>
</div></div></div></div></div></div>
<div class="wp-block-ugb-columns ugb-columns ugb-21628bf ugb-columns--design-grid ugb-columns--columns-4 ugb-main-block"><style>.ugb-21628bf > .ugb-inner-block > .ugb-block-content > .ugb-columns__item{grid-template-columns:2.00fr 2.00fr !important}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-columns__item ugb-21628bf-content-wrapper">
<div class="wp-block-ugb-column ugb-column ugb-8c7fefd ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-8c7fefd-column-wrapper"><div class="ugb-column__content-wrapper">
<div class="wp-block-image"><figure class="aligncenter size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_run-flat.jpg" alt="" class="wp-image-42" srcset="/wp-content/uploads/2021/07/bridgestone_social_run-flat.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_run-flat-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption>Run-flat technology</figcaption></figure></div>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-fcd1802 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-fcd1802-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_child-restraint.jpg" alt="" class="wp-image-43" srcset="/wp-content/uploads/2021/07/bridgestone_social_child-restraint.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_child-restraint-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption><meta charset="utf-8">un-flat technology</figcaption></figure>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-bd6a65b ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-bd6a65b-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1.jpg" alt="" class="wp-image-51" srcset="/wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_ecopia-3-in-1-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption><meta charset="utf-8">un-flat technology</figcaption></figure>
</div></div></div></div></div>
<div class="wp-block-ugb-column ugb-column ugb-f9e9a03 ugb-column--design-plain ugb-main-block"><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-column__item ugb-f9e9a03-column-wrapper"><div class="ugb-column__content-wrapper">
<figure class="wp-block-image size-full"><img loading="lazy" width="1000" height="1000" src="/wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive.jpg" alt="" class="wp-image-52" srcset="/wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive.jpg 1000w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-300x300.jpg 300w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-150x150.jpg 150w, /wp-content/uploads/2021/07/bridgestone_social_dont-drink-drive-768x768.jpg 768w" sizes="(max-width: 1000px) 100vw, 1000px" /><figcaption><meta charset="utf-8"><em>un-flat technology</em></figcaption></figure>
</div></div></div></div></div>
</div></div></div></div>
<div class="wp-block-ugb-container ugb-container ugb-5e06ef5 ugb-container--v2 ugb-container--design-plain ugb-main-block"><style>@media screen and (min-width:768px){.ugb-5e06ef5 > .ugb-inner-block > .ugb-block-content > *{padding-top:0px !important;padding-bottom:0px !important;padding-right:60px !important;padding-left:60px !important}}</style><div class="ugb-inner-block"><div class="ugb-block-content"><div class="ugb-container__wrapper ugb-5e06ef5-wrapper"><div class="ugb-container__side"><div class="ugb-container__content-wrapper ugb-5e06ef5-content-wrapper">
<h4>Seasonal Campaigns</h4>
<p>Throughout the year, we took advantage of seasonal events to promote the brand. During Hari Raya for example, we ran a campaign on ‘Get Your Car Raya-Ready’. We created content around DIY decorations for the car, preparing your car for the long drive back to your hometown etc. and at the same time reminded consumers that the most important aspect of getting their car Raya-ready was to ensure that it was safe. There was a tire safety checklist people could fill out and get discounts off purchasing a set of tires.</p>
</div></div></div></div></div></div>
<figure class="wp-block-image size-large"><img loading="lazy" width="1024" height="683" src="/wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-1024x683.jpg" alt="" class="wp-image-57" srcset="/wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-1024x683.jpg 1024w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-300x200.jpg 300w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready-768x512.jpg 768w, /wp-content/uploads/2021/07/bridgestone_seasonal_raya-ready.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure>
]]></content:encoded>
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